When I started RW Events (many, many years ago) I wasn’t sure of the direction I’d take and never imagined my little company developing into the brand it is today.
We thought our target market would be corporate and social events. Three months after opening, our first client was an engaged couple with a complicated family life and limited budget. We worked our magic to make their wedding a huge success. The lessons I learned from this wedding:
- No matter the budget, every bride deserves HER dream wedding
- DIY is NOT for me
- Comfortable heels are not just for grannies, lol
- I didn’t charge enough for my time
- I needed a team
These lessons didn’t deter me, it fueled my drive. Following each event, I would make a list of things I did well and areas for improvement. By the time we hit our one-year anniversary, we had our first part-time employee… and the rest is history!
Our Creative Manager, Dede Cowart, wanted to show the growth of RW Events and worked closely with the talented Andi Mejia, to illustrate our story. And YES, we intentionally left out the failures, lol.
“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn